Print Ads: Kitchen Knives

Exaggeration Tool Assignment

Create a tagline "So sharp that..." for an unknown brand of kitchen knives. Come up with print ads that go along with the tagline.

Tagline: "So sharp that...even cheddar is scared"

Ads:
#1. Extra sharp cheddar cheese is watching a carrot get cut from afar. The cheese is terrified when it sees the knife not only cut threw the carrot, but also the cutting board because it is so sharp.
#2: Extra sharp cheddar cheese is standing on a chair gathering fellow cheeses, pointing at a sign that says "Beware" with the knife on it, to warn them of the sharp knife.

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